Diamonds have many different shapes, cuts and sizes. Preference for a particular style is a matter of individual taste. The choices are unlimited. We hope this booklet gives you the confidence you deserve when making that choice. Our highly trained sales professionals will also be able to offer suggestions. They have experience and knowledge that you can depend on.

We hope to gain your confidence by providing you with all the information you need to make the best choice when purchasing your diamond jewelry. We offer you our reliability, integrity and knowledge.

WHAT TO LOOK FOR WHEN YOU BUY A DIAMOND

Before you buy a diamond, we suggest you learn as much as you can. Compare quality and value. Ask to see the credentials of the store and those of its sales associates. Ethical standards, professional training and degrees, reputation in the community and the gemological world are all very important.

Buying a diamond can be very challenging. For example, there are 21 grades of color, from colorless to yellow. There are 11 grades of clarity, from flawless to imperfect. This presents 231 possible grades before the quality of the cutting is even considered. Learning about the four well-known Cs - cut, color, clarity and carat weight - will take the mystery out of making your selection.

In addition, there is a very important fifth C. It is the confidence…confidence in the integrity, reliability, reputation and gemological knowledge of the jeweler with whom you choose to do business.

If you comparison shop for diamonds of the same quality, comparing “apples to apples,” you will be pleasantly surprised at the superior quality and value at our store.